Beauty & Health Shopping in Athens

Beauty & Health Shopping in Athens

In ancient Greece, the beauty ideal of occidental culture was already created. Women wore long, wavy hair which was held with stylish aids (headbands or braces). Natural remedies were used, such as saffron to dye hair and mascara was made from burnt cork.

Today, the beauty care market is a huge industry and the trend is towards a sustainable, environmentally friendly, and vegan development of care products. Greece can proudly boast of several companies that are very successful in this field, such as Apivita and Korres.