Cyber Monday: Big day of deals - smart shopping tips
Cyber Monday has become the online equivalent of Black Friday and offers an opportunity for smaller online retailers to compete with the larger chains. Since its inception, the term has become an international marketing tool used by online retailers around the world.
What consumers should watch out for
In order to better inform and prepare consumers but also to make the best possible use of the opportunities offered by the market, the Independent Authority "Consumer Advocate" and the European Consumer Center of Greece recommend the following to consumers:
1. To be careful when registering online for newsletters, with which they are asked to declare their preferences in time for specific products and thus be informed earlier about the discounts that will be made on them. In particular, be wary of the personal information they provide through these newsletters, since they are, in essence, a form of electronic marketing and are often used by suppliers to create personalized customer profiles and to carry out personalized promotions that follow them everywhere. while browsing the internet.
2. To separate the real from the virtual offers by doing their own market research long enough in advance for the products they are interested in, combined with the use of special tools available from online product comparison and shopping platforms, which represent the timeless price fluctuation.
3. When placing their orders, to give special emphasis and importance, in addition to the price, to other critical information related to the speed of delivery of their products, namely: (a) availability, taking into account in particular barriers and restrictions which, at an international level, affect the production and circulation of the goods, as well as (b) the expected shipping time of the products through postal providers. The aim is that consumers do not later experience dissatisfaction and frustration from any excessive and/or unspecified waiting times.
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