Athens
31
01
2023
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Greek online fashion sales up in 2022

Greek online fashion sales rose in 2022 despite a rising inflation, geopolitical tensions and an energy crisis which negatively affected consumer behavior, GLAMI.gr said in its annual Fashion Year in Review report.
Greek online fashion sales rose in 2022 despite a rising inflation, geopolitical tensions and an energy crisis which negatively affected consumer behavior, GLAMI.gr said in its annual Fashion Year in Review report.

More specifically, 56% of fashion e-shops reported an increase in revenue, up from 47% in 2021, with a 43% saying business results were positive in 2022.

Greek representatives of the fashion sector (clothing and footwear) remained optimistic over the current year, with a 40% expecting conditions to improve and only 2% saying conditions would worsen. A 12% is certain that conditions will be definitely better in 2023.

A 50% of fashion e-shops said they planned to keep prices unchanged in 2023, a 37% plans to raise prices by 6-10%.